May 31, 2006

Follow the (Ad) Money - Online

New advertising spending figures underscore the need for newspaper companies to hasten their path online:

"U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web." - Internet Advertising Bureau
"The internet will overtake national newspapers in the battle for advertising spending in the UK by the end of the year." - The Guardian

John Kotter, the Harvard change management guru, says the first step toward change is conveying a sense of urgency. If I were a newspaper ad executive, or a newsroom executive depending on print ad money to pay my reporters, my gut would be churning from urgency.

(Thanks: I Want Media)

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Posted by Tim Porter at May 31, 2006 04:20 PM
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