New advertising spending figures underscore the need for newspaper companies to hasten their path online:
"U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web." - Internet Advertising Bureau
"The internet will overtake national newspapers in the battle for advertising spending in the UK by the end of the year." - The Guardian
John Kotter, the Harvard change management guru, says the first step toward change is conveying a sense of urgency. If I were a newspaper ad executive, or a newsroom executive depending on print ad money to pay my reporters, my gut would be churning from urgency.
(Thanks: I Want Media)Posted by Tim Porter at May 31, 2006 04:20 PM