Follow the money - online: Web advertising for newspapers grew 35 percent in the first quarter of this year, while print ad revenue was up only 0.3 percent, says NAA. Colby Atwood of Borrell Associates supplies the obvious quote: ""Increasing amounts of revenue and focus should be on the online properties. This is a transition that's taking place over several years here."
Follow the people - online: "Web media is the dominant at-work media and No. 2 in the home," says Cnet, reporting on a study done for the Online Publishers Association. And, web users spend more on retail than TV views: $26,450 a year for the webbies, $21,401 for the couch potatoes.
Follow the advertising - locally: Dotconnect Media, a Lee Enterprises venture, thinks it can build a national network of newspapers to sell local advertising. "Everyone from Procter to GM wants to get local, because that's where the sales take place," the company's president tells Ad Age. Sounds good, but I wonder what Craig thinks.
Follow the curiousity - of readers about journalists: "Should a newspaper post bio pages for all its reporters?" someone asked Mike Needs, the public editor for the Akron Beacon Journal. "Yes, there is more to gain than there is to lose by doing that." (Via Jarvis.)Posted by Tim Porter at June 6, 2006 10:49 AM