The movement of classified ads from print to web continues -- a trend that will without doubt will lead for further newsroom cuts in newspapers.
Two quick examples:
Auto dealer classified advertising in newspapers is plunging -- down double digits in December. Full story here.
Borrell forecasts that "online job ads will overtake newspaper help-wanteds by the end of next year. And by 2010, online classifieds will hit $10.6 billion, with newspapers a distant second at $4.8 billion." Story here.
This is the kicker anecdote from the Wall Street Journal story and it says it all about changing attitudes of advertisers toward newspapers as a viable commercial vehicle:
"Eight out of 10 customers that walk into our dealership have already looked at our Web site," says Wes Lutz, who owns Extreme Dodge/Hyundai in Jackson, Mich. Demand from the Internet is so keen that three years ago he designated a new position at his dealership: Internet manager. That person's job is to reply to all Internet inquiries within an hour.Posted by Tim Porter at January 27, 2006 07:40 AM
Mr. Lutz still advertises with the local paper, but not nearly as much as he did 10 years ago. "They're just really antiquated," he says. "They're just stuck in time."