January 25, 2006


Scott Anderson at Online News Squared points to two comments from Ford Chairman Bill Ford that hold lessons for newspapers:

"Selling what you have rather than what consumers want doesn't make sense. It used to be that you'd build it and they'd buy it. But that's wrong, that's antiquated. Now it will be that if they will buy it, we will build it."


"If my great-grandfather [Henry Ford, founder of the company] had asked what people wanted, they would have said a faster horse."

The first is about adapting to changes in social (following the market) and the second is about providing leadership (guiding the market).

Posted by Tim Porter at January 25, 2006 07:30 AM