June 25, 2004

Reality Newspapering

Sixteen ordinary people enter a reality contest and the survivor -- after three months -- gets to be a ... newspaper columnist! The Pioneer Press combines the sports nut's enduring belief in the validity of his or her own opinion with the current craze for reality media into a clever idea built on reader interaction.

And, as Cyberjournalist.net points out, the paper did a great job integrating web and print.

Posted by Tim Porter at June 25, 2004 05:31 AM